A definition of corporate diplomacy...

According to Michael Watkins the term of corporate diplomacy is used to express the "role senior executives play in advancing the corporate interest by negotiating and creating alliances with key external players including governments ,analysts, the media and non-governmental organizations".
In a global community this knowledge is important as a major component of Multinational Organizations in implementing it's policies worldwide in matter of negotiation and strategic agenda in facing different challenges of the 21-st century .
If interested in this topic you can access open information on Harvard Business Publishing and read Michael Watkins presentation of this topic entitled "The rise of Corporate Diplomacy (finally!)
on following link : " http://blogs.harvardbusiness.org/watkins/2007/05/the_rise_of_corporate_diplomac.html "

March 11 , a day to be remembered ...

Five years ago Europe faced one of the most deadliest terrorist attacks on spanish soil . Train bombings among destroying infrastructure prodused serious casualties among civilian innocent people who were unfortunate to be there . The total number of victims were estimated at 191 , within this number were confirmed the death of 16 romanian citizens . Terrorist acts were claimed by al-Qaida and were the blodiest acts of this sort in Western Europe . We can admit that conflicts and tensions between international actors can be solved by diplomacy or war , and after that the international system should be some how balanced . But in this case we have an asimetrical enemy represented by international terrorism and it's cell proliferation as a constant and permanent danger to us and to our society . This special "beast" need special tools to protect against it . There is a questions about what we really want , to protect ourselves against it or to destroy it and hunt it down to the death ? I'll debate the issue some other time . Certain is that this tragical event marked us all and we'll never forget what happened in Madrid that time . I wish to express my simphaty and condolences to the families and relatives of those who were enjured and passed out . They are the heroes and martires of our society , innocent people who paid the highest cost , their own lives . As an act of solidarity I invite youto light a candle in their memory ...

About the Blog...

The idea of this blog creation came as a personal need to express and debate subjects of public importance and personal interest in different areas of activity like world and european politics, social events ,cultural and environmental issues , sports and personal impressions .
I decided to write some articles and posts both in english and romanian . The purpose is to enlarge the horizon using a bilinguistical aproach of debated topics hoping to make it better and easier to acces for local and international readers. I hope you'll enjoy it ...